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- ‘Hold your nerve’: One wellness brand on how to drive long-term effectiveness
by Niamh Carroll on October 7, 2026 at 3:05 pmAncient + Brave's marketing director says marketers are under pressure to move on before seeing the long-term impact of their campaigns. Source
- The Week in Tech: A streaming merger and how much do you trust AI to do your job?by Josh Stephenson on October 7, 2026 at 12:54 pm
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. Source
- Marketing Week’s Top 100 2026: What does it take to be an effective marketing leader?by Russell Parsons on October 7, 2026 at 6:35 am
What does it take to make it into Marketing Week's Top 100? Source
- Jaguar’s rebrand makes more sense now it is coupled with productby Jon Evans on October 7, 2026 at 12:00 am
The car brand's rebrand in 2024 caused no shortage of controversy - but the reveal of the Type 01 shows a marketing strategy joined up with product. Source
- Brands spend twice as much on price promotions as paid media, research findsby Niamh Carroll on October 6, 2026 at 11:01 pm
New research from Les Binet and Dom Boyd warns marketers against an over-reliance on price promotion, which is now the biggest single component of marketing spend. Source
- AI agents for digital marketing: How to scale campaign execution without scaling headcount
by HubSpot Staff on October 6, 2026 at 12:00 pmDigital marketing is one of the most process-intensive functions in marketing, and AI agents for digital marketing are changing how teams handle that load. Every campaign involves the same chain of tasks. Building audiences, setting up nurture sequences, writing follow-ups, and monitoring performance all have to happen every time, across every channel.
- AEO for outreach: How to earn citations and placements that build AI visibilityby HubSpot Staff on October 6, 2026 at 12:00 pm
Link-building and content outreach were built for search engines. Domain authority, anchor text, and referring domains were the signals that moved search rankings, and they translated directly into an SEO playbook you could run at scale. Answer engines don’t work the same way.
- AEO for content marketers: How to capture awareness and drive revenue with contentby HubSpot Staff on October 6, 2026 at 12:00 pm
Content marketers are used to publishing consistently, earning trust, and measuring how content contributes to demand. But now, buyers also do their research in AI assistants and answer engines, sometimes without clicking through to a website.
- AEO for founders: How to get your brand in front of AI-assisted buyers without a marketing teamby HubSpot Staff on October 6, 2026 at 12:00 pm
As a founder, your attention is on pipeline, retention, and the next 90 days rather than how AI engines describe your company. But your buyers are already asking AI which vendors to consider — including you.
- AEO for SEO: How to maintain search visibility as buyers move to answer enginesby HubSpot Staff on October 6, 2026 at 12:00 pm
Search engine optimization (SEO) teams have long used rankings, organic traffic, and conversions to understand how people find and engage with content. Those signals still matter, but they don’t show whether a brand appears in AI-generated answers.
- Prediction: The Next Massive Google Update Is Around The Corner via @sejournal, @lilyraynycby Lily Ray on October 7, 2026 at 5:30 pm
Is another major Google update coming? The documentation changes, spam update pace, and Google's own statements all point the same way. The post Prediction: The Next Massive Google Update Is Around The Corner appeared first on Search Engine Journal.
- AI Search Is Changing Your Website’s Job, Here’s How To Adapt via @sejournal, @lorenbakerby Loren Baker on October 7, 2026 at 1:30 pm
Sachin Puri explains why AI discovery makes accurate business information, customer trust, and measurement beyond clicks more important for small businesses. The post AI Search Is Changing Your Website’s Job, Here’s How To Adapt appeared first on Search Engine Journal.
- The Business Case For SEO Is Changing; Budget Justifications Should Too via @sejournal, @cshelby Carolyn Shelby on October 7, 2026 at 12:00 pm
Learn how to justify SEO budgets in the AI era by aligning investments with revenue generation, risk reduction, infrastructure, and business value. The post The Business Case For SEO Is Changing; Budget Justifications Should Too appeared first on Search Engine Journal.
- WordPress Releases Canonical MCP Adapter Plugin via @sejournal, @martinibusterby Roger Montti on October 7, 2026 at 10:48 am
WordPress released a canonical MCP Adapter that connects AI with sites while maintaining compatibility across MCP versions. The post WordPress Releases Canonical MCP Adapter Plugin appeared first on Search Engine Journal.
- Google’s Search Antitrust Ruling: What Advertisers Should Check Nextby Marshall Silver on October 7, 2026 at 5:00 am
Federal rulings in 2024 and 2025 examined how Google runs its advertising business. The post Google’s Search Antitrust Ruling: What Advertisers Should Check Next appeared first on Search Engine Journal.
- Claude Design: How to Create On-Brand Visuals With AIby Michael Stelzner on October 6, 2026 at 10:00 am
Want to create professional-looking slides, websites, and animations without hiring a designer or learning complex software? Wondering how to keep every piece of visual content on-brand across platforms? In this article, you'll discover how to use Claude Design to build a design system, create on-brand visuals, and automate content workflows that used to take hours. The post Claude Design: How to Create On-Brand Visuals With AI appeared first on Social Media Examiner.
- Facebook Ad Ideas, LinkedIn Content Tips, and Industry Newsby Michael Stelzner on October 6, 2026 at 9:30 am
Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Finding new Facebook ad angles Using LinkedIn’s AI the right way Follow along on The Road to 3K 🗞️ Industry news from The post Facebook Ad Ideas, LinkedIn Content Tips, and Industry News appeared first on Social Media Examiner.
- How to Use AI on LinkedIn While Sounding Humanby Michael Stelzner on October 1, 2026 at 10:00 am
Want to use AI to create LinkedIn content without getting flagged or losing credibility? Wondering how to integrate AI tools into a LinkedIn workflow that still sounds like a real person wrote it? In this article, you'll discover how to use AI strategically at each stage of content creation on LinkedIn, plus updated tactics for The post How to Use AI on LinkedIn While Sounding Human appeared first on Social Media Examiner.
- AI Print Design, AI Video Production, and Industry Newsby Michael Stelzner on October 1, 2026 at 9:30 am
Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these. In today’s edition: Print asset creation with AI AI video prompts and production 🗞️ Industry news from Anthropic, OpenAI, and more Use ChatGPT and The post AI Print Design, AI Video Production, and Industry News appeared first on Social Media Examiner.
- How to Build Your Own AI Apps (No Coding Required)by Michael Stelzner on September 29, 2026 at 10:00 am
Are you spending too much every month on software subscriptions that don’t actually fit the way your business works? Wondering how to build custom AI-powered apps and tools, even without any coding or technical experience? In this article, you'll discover how to brainstorm, build, and launch custom AI apps that replace expensive software, even with The post How to Build Your Own AI Apps (No Coding Required) appeared first on Social Media Examiner.
- Email Marketing in the AI Era: Personalization, Automation & Deliverabilityby Kim Macomber on October 7, 2026 at 4:00 pm
Key Takeaways Have you noticed your team is sending more emails than ever, but the results don’t feel any different? Most marketers are pointing AI at email marketing’s wrong problem. The real opportunity is understanding customer intent, automating decisions, and personalizing experiences at scale. Most teams are using AI to write more emails without fixing
- AI Is Reshaping PR Budgetsby Chad Gilbert on October 5, 2026 at 4:00 pm
Key Takeaways For years, public relations and SEO have operated in neighboring but often separate parts of the marketing organization. AI search is beginning to change that relationship. As AI systems become a larger part of how people discover companies, products, and services, the sources those systems rely on are becoming increasingly important. Third-party coverage
- What’s Making AI Impact Difficult to Measure for Marketers?by Rob Tindula on October 2, 2026 at 4:00 pm
Key Takeaways AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much harder than measuring a traditional referral. A user might ask ChatGPT for a product recommendation, see a brand mentioned, and then search for that brand on Google several days later. Analytics will record
- AI Visibility at Scale: Learning From 9M Prompts and 400+ Enterprise Brandsby Nikki Lam on September 30, 2026 at 4:00 pm
Key Takeaways At brightonSEO 2026, I presented AI search visibility research built from 9 million AI answers across 9 platforms and 400+ enterprise brands, the same dataset behind this piece. The feedback I got from conference attendees in the days that followed made one thing clear: most of what marketers assume about AI search visibility
- Building Mini Personas to Write Content Your Target Audience Actually Wantsby Rachel Clinger on September 28, 2026 at 4:00 pm
Key Takeaways You get the brief, and the target audience line reads something like “marketing professionals.” That’s it. So you guess at the tone, pick a reasonable angle, and hope it lands. Sound familiar? Most writers run into this gap between “know your audience” advice and the reality of a packed content calendar. Building a
