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Studies have shown that when higher education institutions personalize outreach to prospects, enrollment rates increase by 63%. To do so, schools are using analytic strategies to leverage vast amounts of student data and deliver timely and valuable communications that reflect the student’s interests, needs, and stage in the decision process. This ability to create hyper-personalized The post Micro-Targeting in Higher Education: How to Identify and Engage Niche Student Populations appeared first on Marketing.com.

There has been an increasing desire from households to subscribe to only the platforms they want to watch their programs on, at their convenience. They’re choosing to stream content over the internet – “over the top” (OTT) – and enjoy television shows, movies, and other entertainment on internet-connected devices. This means that more and more The post Mastering OTT Advertising to Reach Your Ideal Audience appeared first on Marketing.com.

Interactive direct mail empowers your e-commerce business to take your messaging from the screen into the households of prospects and customers who trust printed mail but shop online. With attractive, quality, and interactive direct mail, your e-commerce business can engage audiences physically and establish authenticity that sets you apart from the competition. Interactive e-commerce direct The post Interactive Mailers for e-Commerce: How to Engage Customers with Unique Direct Mail Experiences appeared first on Marketing.com.

To set your enrollment strategies, fundraising events, and student engagement activities apart from the ordinary, add unique, limited-edition promotional items into the mix to make an immediate impact and increase participation. People love to get swag and other promotional products, and when those items carry a school brand, honor long-standing traditions, or celebrate important milestones, The post How Universities Can Use Limited Edition Promo Items to Drive Engagement and Donations appeared first on Marketing.com.

In a competitive marketplace, every business seeks the slightest edge to stay ahead of the competition and to find resources to support growth. Partnering with one vendor for all of your print, mail, fulfillment, and distribution services enhances efficiencies throughout your entire operation and, as the expectations of your customers evolve, lets you quickly respond The post Enhancing Customer Experience Through Integrated Mail and Distribution Solutions appeared first on Marketing.com.