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Group of young adults using smartphones while standing against a red wall, representing social media engagement and digital communication trends.

Market Research By Heather L.

How to Turn Microtrends into Business Opportunities

Hopping on trends is a way for businesses to attract new customers and increase engagement. Trends o...

Woman multitasking with smartphone and laptop, working remotely in a casual home office setting.

Brand Strategy By Heather L.

How to Build Brand Trust Through Your Business’s Online Presence

Person using ChatGPT AI language model on a laptop for digital marketing or content generation.

AI & Marketing By Heather L.

How to Optimize Your Website to Appear in AI Searches and AI Overviews

Featured Posts

Market Research

Heather L. - Dec 4, 2025

How to Turn Microtrends into Business Opportunities

Brand Strategy

Heather L. - Nov 18, 2025

How to Build Brand Trust Through Your Business’s Online Presence

AI & Marketing

Heather L. - Nov 17, 2025

How to Optimize Your Website to Appear in AI Searches and AI Overviews

News

Google Releases December 2025 Core Update via @sejournal, @MattGSouthern
by Matt G. Southern on December 11, 2025 at 5:46 pm
Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks. The post Google Releases December 2025 Core Update appeared first on Search Engine Journal.
14 Things Executives And SEOs Need To Focus On In 2026 via @sejournal, @DuaneForrester
by Duane Forrester on December 11, 2025 at 2:30 pm
The next phase of search belongs to companies that treat AI systems as decision engines and redesign their content for retrieval, reliability, and trust. The post 14 Things Executives And SEOs Need To Focus On In 2026 appeared first on Search Engine Journal.
Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now via @sejournal, @theshelleywalsh
by Shelley Walsh on December 11, 2025 at 2:00 pm
This IMHO interview explores Marie Haynes’ view of an agent-led future, and why the SEOs who master agentic systems early will hold a critical advantage. The post Well-Known SEO Explains Why AI Agents Are Coming For You & What To Do Now appeared first on Search Engine Journal.
Ask A PPC: What Are Learning Periods In Digital Marketing? via @sejournal, @navahf
by Navah Hopkins on December 11, 2025 at 1:30 pm
This week's Ask a PPC digs into how learning periods influence auction dynamics, conversion modeling, and the predictability of performance shifts. The post Ask A PPC: What Are Learning Periods In Digital Marketing? appeared first on Search Engine Journal.
WordPress Meets Vibe Coding: White-Labeled Platform & API For Search-Ready AI Websites
by Maria Khachatryan on December 11, 2025 at 6:00 am
Find out how WordPress & vibe coding can come together for rapid client website creation, under your agency's brand. The post WordPress Meets Vibe Coding: White-Labeled Platform & API For Search-Ready AI Websites appeared first on Search Engine Journal.